Joshua Schoen
Phoenix, Arizona, United States
2K followers
500+ connections
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Brandon Painter
𝙈𝙤𝙣𝙙𝙖𝙮 𝙛𝙪𝙣: 𝙩𝙝𝙚 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙏𝙖𝙧𝙤𝙩 𝘾𝙖𝙧𝙙 𝙧𝙚𝙖𝙙𝙚𝙧. Shout to HubSpot and the Hustle team for dropping this fun nugget near the bottom of this morning's newsletter. Drop your public profile URL in and let the program analyze you. Let it see right into your soul. I got 𝙏𝙝𝙚 𝘾𝙝𝙖𝙧𝙞𝙤𝙩 -- what about you? https://lnkd.in/gdNm_gHc
12 Comments -
Walter Chen
a lot of agencies stall at $1m-$2m in annual revenue. here's why. first, many many agencies start as just 1 person who is really good at the thing that they do. that could be building product, design, marketing, etc. they're so good that demand starts to outstrip their supply, aka their time. when that happens, they have two paths: 1. double / triple their prices or 2. build a team and teach them to do the thing that they do well. there are a few dynamics to consider here. - the person choosing path 1 will make a lot more money take home than the person choosing path 2 for years. probably until the person achieves 4x-5x in revenue scale. that's because path 2 is lower margin. you have to build out the team that does the thing. then you have to build out the ops and overhead that stitches it all together. this can be very discouraging, and it's often much easier to stop building the team and just go back to doing the thing yourself and raising prices on your time. - doing the thing is a vastly different skillset and job than building the team that does the thing. people who are really good at doing the thing, often really like doing the thing. what they don't like is incorporating a biz, building a back office, chasing down invoices, doing 1:1s, hiring, etc etc etc. a lot of people find that building an agency isn't fun and what they learn is that they'd rather do the thing that they like to do. some of these folks take the contractor-subcontractor approach where they then actively do the work and subcontract out some of the boring bits. this can work out very well and ultimately results in a setup akin to the solo contractor approach where you have high margins but your topline is capped by your time. - scaling the biz means developing a repeatable sales & marketing motion. this is where, particularly, e.g., product, design or eng agencies, get stuck because the whole basis for starting an agency came from a surplus of word of mouth biz. ie they got the biz by doing the thing well, and they don't have the skillset for scaling demand beyond that. the way i think about it is that this agency exists because it does great work. word of mouth is a proprietary channel for this agency. how do you scale complimentary proprietary, owned channels based on this agency's 'secret'. i believe that the 'mistake' that folks take when they try to scale is by going after nonproprietary channels, which turns their agency into a commodity biz. sales cycles are longer and more competitive for customers that you have to introduce yourself to. you become a hubspot agency partner and you compete just as 1 of N agencies. ultimately, what's important isn't scaling an agency beyond $X milestone, it's about building the biz you want, doing the work you want, supporting your family and all that good stuff. however, breaking out of this range makes cracking $10M+ in annual revenue a real possibility if that's what you want.
12927 Comments -
Ed Leake
Doing lead gen PPC means longer sales cycles, offline steps, and not knowing when revenue/deals close. The same stuff makes pricing hard to crack. If you are unsure of your pricing because of the value delivered, then just go flat fee. Charge enough that you are happy, but not so much that makes it hard for the client to see value. Then reverse engineer the work. What components do you need to make this a success? Price high enough that you can have your systems in place - and if a prospect cannot afford it, then that prospect would likely fail anyway. An example is requiring Google Ads + landing page + offline tracking integration, all at one fee. And you propose a minimum ad spend required to make this work, based on experience. This keeps it super simple - you have a retainer fee and that is final. Obviously, if some big budget company comes your way then you might want to add some danger money on top. 😎 If you aren’t fully up to speed in an industry and need more experience, then just charge less. Use that as a stepping stone and make it up on later clients. I have never personally worked for free, but I have worked heavily discounted when I just wanted to get the experience and understanding (and case study). ----- Traditional agencies and old school freelancers are dying. To succeed in Google Ads today, you have to be able to do more than just account management. Learn how to future-proof your PPC agency with my Perfect Agency Framework: - Get new agency leads in 24 hours - Close 80% of qualified leads - Hire realistically, not based on lies you've been fed about unicorns - Get consistent results for your clients - Deliver exceptional Google Ads results 👉🏻 edleake.tv/forge-framework
467 Comments -
Andrew Pawlak
Third-party lead generation is dying. But that's not the real story. The real story? This is your opportunity. The 2025 FCC regulations will crush: • Shared lead pools • Mass dialers • Data aggregators • Non-compliant contact methods Most businesses will panic. Most marketers will freeze. Most lead buyers will struggle. But not you. Because this isn't just another marketing book. This is your blueprint for what's next: • Building direct consumer systems • Owning your lead generation • Creating genuine relationships vs transactions • Controlling your destiny The proof? One client shifted from bought leads to owned leads. Their result? 25% of closed loans now come from first-party leads. In just 90 days. Coming January 2025: "Leads Apocalypse: The Death of Lead Aggregators and the Rise of Consumer Direct Lead Generation" A tactical guide for businesses ready to dominate the shift. Your competition will chase dying lead sources. You'll own your future. Pre-orders available soon. #LeadsApocalypse #mortgage #insurance #realestate #homeservices #marketing #business #leads #rebeliQ
141 Comment -
AJ Wilcox
Any technical Hubspot admins out there that can help answer something? I'm trying to get a custom URL parameter pulled into a record from the URL where a form sits. I.E. URL of a landing page contains "&utm_custom=12345" and I want the value "12345" stored in that contact's record. How can you do this? I thought it would be easy but I'm coming up empty.
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Will Read
This is a sales pitch: Meta is on a rampage once again. They've never wanted c@nn@ content to begin with, but they're for sure on one right now. We've had dozens of clients and cohorts lose accounts in the last week alone. This means -> SEO = important more than ever... Direct communication to customers = do more of that thing CannaPlanners is great at these things 👆 End pitch.
6319 Comments -
T.C. Jennings
I spend a significant amount of time repairing broken conversion events in paid media platforms. Here are the top 5 culprits: 1. Website changes (design updates, domain changes) 2. CRM changes 3. GTM changes (often related to 1 and 2) 4. Trying to run an old Google Analytics tag 5. Integration with tech partner is broken All 5 require conversations with other people on other teams to diagnose, troubleshoot, and fix. The best media managers are those that understand and work well with their media teammates.
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Ryan Dietrich
Make sure the agency you choose can scale with your business. If you want to grow, flat-rate contracts might not make sense. If you’re a $10M brand today and hit $40M in three years, do you think your agency team should be the same size? If you’re paying the same fee regardless of growth, what’s the agency’s incentive to add resources? You might be making 3x more revenue, but with a flat deal, you’re stuck with the same support. #AgencyAdvice #Growth
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😎 Kris Curran 😎
I'm really excited to announce that I've partnered with an agency that produces killer paid ads results. 🥂 Feel free to reach out if you know anyone that might be interested in learning more: - Medspa Client: Decreased CPL (Cost per lead) 76% from $233.53 to $55.10 with an investment of only $3,000 in ad spend! - Medspa Client: Decreased CPL 64% from $73.78 to $26.29 with an investment of only $681 in ad spend! - Real Estate Webinar Client: Decreased CPL 46% from $47.97 to $25.25 with an investment of only $240 in ad spend! - Real Estate Client: Decreased CPL 46.42% from $35 to $18.75 with an investment of only $768 in ad spend! - Coaching Client: Decreased CPL 33% from $33 to $23.76 with an investment of only $356.38 in ad spend! - Construction Client: Decreased CPL 69.18% from $180.98 to $55.77 with an investment of only $446.16 in ad spend! #entrepreneurship #paidads #revenue #leadgeneration #digitalmarketing
72 Comments -
John Surdakowski
🛑 Merchants: stop hiring agencies and wasting time & money. — You have two options when working with an agency… Done *for* you. Or Done *with* you. 💡Done *for* you is when you put full trust into the agency partner, and have as little input as possible. You just want to see results and care less about how the sausage is made. You approve strategies and high-level deliverables. You’re basically outsourcing the competency and trusting the team to execute. Huge time saver for you and your team. 💡Done *with* you is when you’re working with the agency and heavily involved in the process and deliverables in deeper collaboration. You want to know how it’s made and the “why” behind the decisions. Requires far more of your time. — Both options have pros and cons. Option 1 requires a level of trust and getting really comfortable with delegation. This can be very tough when brand/creative/design is very important to you (as it should be). It really depends on the engagement. For retention or marketing projects, perhaps in the early stages, merchants are far more involved until the agency can take over. However, for larger branding or website redesign projects, typically, client involvement is much greater. Option 2 requires far more time and energy. More meetings. Approvals. Direction. You care more about every aspect, and that requires your time. Typically this approach is required for larger scale projects with more risk. ⬇️⬇️⬇️ 🏡 My go-to analogy is comparing ecommerce projects to home ownership. 👷Done for you: You’re less likely to care about the electrical work behind the walls, outside of the core output. 100 vs 200 amps. How many receptacles.. etc. Similar for ongoing services like landscaping and window cleaning. As long as it gets done, you don’t need to be there or work along side the contractor. 👷👱♂️Done with you: If you’re building a new construction or renovating, you likely want to approve every aspect. The tiles, windows, layout, accents, fixtures….. If you’ve ever renovated or had a new home built… you know it’s very demanding of your time. Approving and working with the contractor is necessary to avoid misunderstandings and costly mistakes. — Ultimately it depends on how the agency works and how much time you (as the client) can dedicate. Some agency can operate better one way over the other. Agencies should have a clear outline of HOW they work and collaborate with merchants who fit that process. Otherwise you find a balance and agree early on in the engagement. But if you (the merchant) cannot dedicate the time, either hold off on the project, or get comfortable with trusting an external partner to deliver results. Otherwise you’re wasting time, money, and will not be happy with the output. #ecommerce #agency
306 Comments -
🧲 Adam Kitchen
If I was an email marketer brought in to help save an 8-9 figure DTC brand with declining sales, this is the exact 7-step process I’d follow to get them back to profitability. 1. Tech consolidation We first need to understand what platforms are at play to reduce fragmentation across the customer journey. Email & SMS should immediately be brought under one roof. I would then ruthlessly axe any software that isn’t core to the customer experience (loyalty programs, bogus personalization SaaS, etc) & renegotiate with key vendors. 2. List cleanup & segmentation analysis We need to trim the fat off the database that’s bleeding money from us each month. That means suppressing ALL subscribers at the very least who have been on the list for over 6 months and never purchased or engaged. Immediately cut SMS subscribers where the message has failed to deliver in the past 14 days. Then analyse our active customer database and start working on a more cost-efficient segmentation strategy. 3. Deliverability analysis If our emails don’t get read, our strategy counts for nothing. We need to dive into Google Postmaster and our ESP to ensure our messages are being delivered. More eyeballs on our emails = more money to our bottom line. 4. Remove redundant flows & focus on the Big 3 There is an opportunity cost in maintaining low-impact flows that don’t move the needle. Let’s get that mental headspace back by refocusing on our Welcome, Post-Purchase & Cart Abandonment Flows & implementing server-side tracking if it’s not already installed. Anything that isn’t incremental to revenue and relies on archaic tech needs to be scrapped. 5. Launch qualitative research campaigns to highest LTV customers Create a cohort of our highest LTV customers and start doing deep customer research. We want to find out: > What problems our products solve > What they LOVE about our brand > Where we can improve Then realign every aspect of the customer journey around serving these customers to attract more of them. 6. Launch a UGC campaign to collect assets from best customers We want to further support the acquisition team by loading them with authentic creatives from our best customers. I’d launch a series of competitions over retention channels designed to generate these media assets and make it explicitly clear they’ll be used across social media when they give their consent. 7. Set up Automation to collect more insights on autopilot We need to make sure we have ongoing research + asset generation baked into our flows to never end up in this situation again from points 5 & 6 on this list. That means: > Implementing qualitative research capture post 45-days for 1-time buyers > UGC collection (blog posts, success stories — deep contextual content) from VIPs after hitting purchase frequency thresholds These insights need to be fed back to the CRO & acquisition teams like clockwork every month to streamline the customer journey. #emailmarketing #klaviyo
4734 Comments -
T.C. Jennings
If you are looking to justify paid media investment - the #1 thing you can do is connect that investment to company revenue. If you aren't connecting paid media activities to bottom line revenue, its only a matter of time before that activity gets divested for marketing/sales motions that are connected to revenue.
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Rob Nool
🧠 Non-Traditional SaaS Client Acquisition Idea The Self-Liquidating Info Funnel: ➤ $5-$50 Front End info product about the industry your SaaS is in Ex: If your SaaS is for scheduling content, make the info product about writing content ➤ One Time Offer after FE product to get the same outcome either "faster" or "deeper" Ex: "How To Get 10 Pieces Of Content Out Of One Idea" ➤ Aim for 1.0 ROAS on for now since we just want to buy ideal customers, not make a profit ➤ In the info product itself promote & plug your SaaS to schedule content, make a "3 months for $3 " offer if you want since you're breakeven on acquisitions ➤ Have email backend reminding to consume info product and take action with your SaaS ➤ To ProfitMAXXXXXXX, affiliate coaching/consulting offers on the backend so you increase your ROAS
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Daniel Peleg
Many DTC brands will make a huge SMS mistake this holiday season. Give me 30 seconds to warn you: SMS is awesome. Unfortunately, not all DTC brands leverage it. In fact, there are far more brands leveraging email exclusively than SMS exclusively. In preparation for BFCM, many of these brands decide to incorporate SMS into their strategy. The problem is they start too late. We’re 4 months away from BF/CM. You might be wondering...why address this issue so soon? I mean…couldn’t you just take customer data and port it over to SMS? Not quite – having the phone numbers of customers isn’t the same as having an SMS list. You must have their consent to abide by compliance and regulations. Don’t risk your brand's reputation by cutting corners. Building an SMS list ethically takes a few months. You should start now, earn their trust, and warm them up with exclusive offers. When the holiday season rolls around, you’ll have a money-printing machine. Do you need help preparing for BF/CM? I created a free workshop on how to prepare. Send me a connection request so I’m able to share it.
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Gabriel Wolff
As you scale DTC - customer acquisition costs will increase...AND you'll make more $. Revenue growth doesn't come from acquisition growth - it comes from retention. Stacking customers is how we help build multiple 8 figure brands. So focus on increasing order value - it won't be impacted the next time Instagram goes down... #dtc #customeracquisition #shopify #digitalmarketing #facebookads #googleads #tiktokads Everything Bagel
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Priyanshu Singh
I audited the email marketing strategy of a $150K/month brand recently. Here are the 18 worst mistakes they were making (that you should avoid): 1. Using a generic 10% discount code pop-up 2. Not collecting any zero-party data 3. Not running A/B tests on the pop-up 4. Generic emails in the welcome flow, with no strategy 5. Not enough emails in the foundational flow 6. No split-tests in flow emails 7. Missing cross-sell emails in the post-purchase flow 8. No review/UGC collection emails 9. Generic emails, that don’t address objections or questions 10. No Added to Cart Metric setup + flow 11. Inconsistent campaigns (only 2-4 per month) 12. Not capitalizing on suitable events 13. No campaign calendar/strategy in place 14. No mix of promo, product launch, survey, and educational emails 15. Mass blasting campaign; no segmentation 16. Email designs not optimised for mobile 17. High unsubscribe rate & bounce rates on campaigns 18. Not cleaning the list regularly. DTC brands, avoid these mistakes in 2024. You’ll be on your way to 30-35% revenue in no time.
94 Comments -
Priyanshu Singh
I audited the email marketing strategy of a $150K/month brand recently. Here are the 18 worst mistakes they were making (that you should avoid): 1. Using a generic 10% discount code pop-up 2. Not collecting any zero-party data 3. Not running A/B tests on the pop-up 4. Generic emails in the welcome flow, with no strategy 5. Not enough emails in the foundational flow 6. No split-tests in flow emails 7. Missing cross-sell emails in the post-purchase flow 8. No review/UGC collection emails 9. Generic emails, that don’t address objections or questions 10. No Added to Cart Metric setup + flow 11. Inconsistent campaigns (only 2-4 per month) 12. Not capitalizing on suitable events 13. No campaign calendar/strategy in place 14. No mix of promo, product launch, survey, and educational emails 15. Mass blasting campaign; no segmentation 16. Email designs not optimised for mobile 17. High unsubscribe rate & bounce rates on campaigns 18. Not cleaning the list regularly. DTC brands, avoid these mistakes in 2024. You’ll be on your way to 30-35% revenue in no time. P.S. That's me journaling last weekend in that photo!
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John Moussan
Here’s how I boosted email recipient revenue by 860% in 90 days for a California Pet Brand - with minimal effort on their part: This 7-figure brand was struggling with email deliverability, improper list segmentation and more - costing them thousands every week. They needed an effective solution to fix these issues and grow the brand. Their in-house team tried to tackle it, but lacked strategic expertise. In addition, their messaging was generic instead of being clear, powerful, and compelling, while their designs underperformed and didn’t do the brand any justice. They hired other agencies / freelancers, but none performed. After partnering with us, we immediately completed a comprehensive analysis that identified strategic gaps in their customer journey. Next, we developed advanced strategies to take advantage of their strengths and addresses their weakness. Then our team of experts crafted enticing messaging and high-performing designs that resonated with their audience and stayed true to the brand. The results? Revenue per email recipient soared from $0.05 to $0.48 – an incredible 860% increase, placing their metrics in the top 1% of their industry. We handled all the heavy lifting, so their time investment was minimal. This transformation significantly boosted the profitability of their email marketing channel, adding thousands of dollars in extra revenue every month, helping them grow the brand and freeing their team to focus on other areas of the business. Why did we succeed where others failed? Because we deliver personalized solutions, focus on tangible results, and specialize in email marketing for DTC brands. If you want to see similar results for your brand, visit our website https://lnkd.in/d_5e5rMx to learn more. #shopify #klaviyo
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Benjamin W.
You don't need any 3rd party tracking or attribution tool if you - advertise below 6-7 digit adspend - only run 1-2 paid marketing channels next to seo and email - operate in B2C with relatively short sales cycles Most attribution tools are just a facade. They have tons of blind spots and often heavily support a certain paid ads segment, like social ads or search engine ads over everything else. Real attribution is crazy hard to master, thats why most advertisers will never get to see it. The truth is, most companies under $10M in revenue overcomplicate their tracking setup. Simple systems = better execution. #ppc #googleads #metaads #tiktokads
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Sean Cannell
Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There
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